Short-haul passengers will need to reach for their wallets next time they fly if they want something to munch on mid-air, as British Airways has announced that free meals for short-haul flights will be replaced with paid-for M&S food.
The Guardian reports that following a contract signed with M&S, flights lasting five hours or less will now have access to a range of sandwiches, crisps and drinks instead of the traditional complimentary meals.
In the past, economy passengers would be given a small snack, such as a bacon sandwich, as well as a drink.
BA chief executive Alex Cruz commented that the changes are intended to improve customer service and provide their passengers with a first-class range of delicious products.
Cruz said: “We know our customers expect a great experience with British Airways [and they have] told us that we are experts in flying and service, but when it comes to catering on short-haul flights, they want to choose from a wider range of premium products.”
Passengers flying with Club Europe – BA’s signature, short-haul business class service – will still be able to enjoy complimentary in-flight food. BA is also revamping their menu, so travellers who spend a little more can expect tastier meals at even better value for money. Passengers using the airline’s Avios points will also be able to use them to pay for meals on board.
The menu is set to include some of the high street giant’s most-loved lunchtime treats that will change with the seasons. The new food will make its debut from the 11th January 2017 and will pilot with passengers flying from Heathrow and Gatwick before being rolled out across the airline next summer.
The meal changes are the latest in a series of improvements BA is applying to its short-haul services. Elsewhere, BA is also working on new interiors and the simplification of its fare structure.
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