Heathrow has teamed up with the Alzheimer's Society in an effort to change global attitudes towards dementia as part of the charity's Dementia Friendly Communities programme.
It is estimated that over 47 million people worldwide have dementia, with this figure projected to rise to over 135 million be 2050. In England alone, the condition affects nearly 850,000 people according to latest figures from the Alzheimer's Society.
Jeremy Hughes, Chief Executive of Alzheimer’s Society, said: “Everyone has the right to be able to travel comfortably and with ease, and we all have a role in helping air passengers with dementia feel like they’re able to continue flying.
“Sadly, we know that travelling can be a daunting or frightening experience for many people affected by dementia – this can put people off travelling and in turn lead to them feeling socially isolated.
The programme is also part of the Prime Minister's Challenge on Dementia 2020.
If you have concerns about Alzheimer's disease or about any other form of dementia, Alzheimer's Society National Dementia Helpline on 0300 222 1122 can provide information, support, guidance and signposting to other appropriate organisations. More information can also be found via the Alzheimer’s Society website.
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