It's better late than never, as they say. And for those who are about to jet off on their holidays without having booked travel insurance, they now have the option to get themselves insured right up until the very last minute, the Insurance Business Review reports.
Travel insurance provider ERV UK came together with airport advertising firm Eye Airports to launch ERV Go in December 2014. The service is now being rolled out across the UK, starting with promotions at Gatwick, Stansted, Newcastle, Belfast, East Midlands, Southampton and Bournemouth airports.
Using the latest technology in digital ad boards, as well as mobile device tools such QR, NFC (near field communication) text and Wi-Fi, ads will be placed around airports to inform travellers of the service, with instructions on how to purchase it across multiple devices.
What's more, the mobile product means that travellers can purchase it from their smartphones, right up until when they are due to board the plane.
The last minute travel insurance product is expected to save customers money on insurance rates, due to the lack of 14-day cancellation period. According to ERV UK, the reduced risk of the trip being cancelled means that consumers do not need to pay for this unnecessary cover.
Commenting on the launch, ERV UK's e-commerce manager Steve Dodd stated: "From the initial concept it was clear that ERV Go demonstrated our innovation, not limited to just product but also through distribution and point of sale." He also feels that the service supports the company's ethos of protecting their customers.
Tim Hufford, business development director at Eye Airports, said that by using the "unique advertising environment and the opportunity to engage passengers immediately before boarding, ERV are able to capitalise on reaching customers when no other environment can."
For expert travel insurance for people with medical conditions, you can compare and buy travel insurance online via Medical Travel Compared at www.MedicalTravelCompared.co.uk or call 0844 887 2110. Documents will be emailed to you direct from the insurer within minutes!